Professional Summary
DATA PROTECTIONUSER-CENTRIC SOLUTIONSCLINICAL DASHBOARDSACCESSIBILITY GUIDELINESUSABILITYACCESSIBILITYUSER RESEARCHA/B TESTING
Results-driven Senior UX/UI Designer specialising in digital transformation with over years of experience across health, fintech, government, telecom, & retail sectors and Retail. Adept at designing user-centric healthcare solutions, clinical dashboards, and patient engagement platforms while ensuring compliance with WCAG, NHS Digital Standards, and DPA. Experienced in leading cross-functional teams, conducting user research with clinicians and patients, and implementing design systems that enhance usability and accessibility. Passionate about creating seamless, intuitive, and efficient digital experiences that improve patient outcomes and streamline workflows for healthcare professionals.
Projects
WEBNATIVE APPUSER EXPERIENCEUSER INTERFACEVECTOR ANIMATIONBRANDING
Why Me
KNOWLEDGEEXPERIENCEINNOVATION
• DTP/Graphics: Adobe Photoshop CC, Adobe Dreamweaver CC, Adobe Acrobat Pro DC, Adobe Flash CC (Action Script 3 ‘basic’), Adobe Contribute, Adobe Illustrator CC, Adobe InDesign CC, Adobe XD CC, Sketch, Zeplin, Figma, Principle
• Media Misc.: Poser, X-Frog, Bryce 7 Pro, Sorenson Squeeze, Final Cut Pro, Adobe Soundbooth, Bink, Xillisoft
• Moving Media: Adobe Premiere, Adobe Media Encoder, 3D Studio Max, Autodesk VIZ, Cleaner, Corel Media Studio Pro 8, Corel VideoStudio Pro Ultimate, Corel MotionStudio 3D, Telestream Episode Engine, Lottie (Bodymovin)
• Visual Effects: Adobe After Effects, Redgiant Trapcode Particular, Boris Red, 3D Album Pro, Adorage ProDAD, Adorage Mercalli, Particle Illusion, PhotoGraphic Edge, Adobe Lightroom, Adobe Edge Animate CC
• Web Standards: W3C, WAI (AAA), DDA, Usability, Accessibility, Section 508 [US], SEO
• Branding: Branding expert, Creative designs, Wireframes, Prototypes, Bootstrap, Liquid, Elastic, Static & table-based layouts, Adobe XD CC, OmniGraffle, Microsoft Visio, Balsamiq, Axure, Sketch, Zeplin, Figma
• Markup Languages: HTML4, XHTML, HTML5, CSS2, & CSS3
• IT Skills: I maintain my workstations (macOS & Windows) and I am confident in using all major operating systems
Trusted by Well-Knowns
FINTECHHEALTH CARERETAILTELECOMAUTOMOTIVELOCAL GOVERNMENTCOLLECTORS MARKETPLACE
Senior Digital UX/UI Designer
Mar 2024 – Present
Transitioning from NHS England to my current role at Mid and South Essex NHS Foundation Trust (MSE), I continue to apply my deep expertise in user experience (UX) and user interface (UI) design to drive impactful digital transformation within healthcare.
As a highly experienced UX/UI designer, I lead the end-to-end design process, managing all stages from initial research and wireframing to prototyping and delivering high-quality UI designs. Collaborating closely with the Chief Clinical Information Officer (CCIO), product managers, engineers, and key stakeholders, I translate complex clinical and operational requirements into seamless, intuitive, and user-centric digital experiences.
Through user research and usability testing, I ensure that all design decisions are evidence-based and aligned with real user needs. Additionally, I play a key role in maintaining and evolving the organisation’s design system, ensuring consistency, accessibility, and an enhanced user experience across all products.
Key projects
- NHS Mid and South Essex (MSE) Design System: Developing a comprehensive, responsive design system from the ground up.
- Acute Care Portal (ACP): Leading a full-scale transformation of a B2B dashboard, from user research to UX definition and implementation of the new design system.
- Pathology System: Complete transformation of a B2B pathology dashboard used by doctors, nurses, and clinicians.
- Maternity Self-Referral: Designed and implemented a user-centric transformation to enhance the end-user experience and integrate the new design system.
Digital UX Designer (Digital Transformation)
Aug 2021 – Mar 2024
I have been working within the NHS since 2021 for their Bowel Cancer Screening System (BCSS), as well as for Lynch Syndrome.
BCSS is a legacy screening system since 2006. My objective is to bring BCSS into the 21st century, by simplifying its user journey, applying dynamic user experience, keeping it user & patient-centred, as well as to improve its diagnostic process turnaround.
To understand the current system’s pain points and future expectations; I am user-researching directly with the Laboratory Assistants, General Practitioners, and Hub Managers, as well as key stakeholders etc.
Mainly, I have been working on 4 main areas as follows:
- Built a (non-existing) responsive design system from scratch by adhering to the NHS as well the Gov. design guidelines and principles.
- BCSS Subject (a.k.a. Patient) Search Dashboard
- BCSS Send a Kit
- BCSS overhaul & transformation
Senior UX/UI Designer (Digital Transformation)
Aug 2020 – Aug 2021
I collaborated with E-Tech Solution to drive the digital transformation of two key products for one of their major fintech (banking) clients. In this role, I led and coordinated efforts across design, development, and testing teams, ensuring the delivery of a modernised, user-centric journey. Additionally, I effectively acted as a design scrum master, overseeing the digital transformation product roadmap and ensuring seamless execution aligned with business objectives.
UX/UI Designer
June 2017 – Dec 2019
At Santander, I played a key role in both internal and external (customer-facing) projects, delivering interactive UX/CX flows, user stories, low-fidelity static and interactive mock-ups, developer guides, and pixel-perfect final UI designs for the development phase. Throughout the project lifecycle, I closely collaborated with product owners, stakeholders, engineers, researchers, managers, developers, and testers, ensuring seamless execution and continuous refinement. To uphold best practices in usability testing, I leveraged all available resources and maintained documented evidence in an auditable format, ensuring compliance with industry standards. As part of my drive to enhance fintech services, I proudly introduced colourful scalable vector Java animations within Santander’s corporate banking native app and desktop services, marking a first for the organization. (open Java animation examples on a separate tab ).Design Approach
I ensured all projects adhered to Government Design Principles and Google Material Design standards, maintaining a strong focus on usability, accessibility, and modern design strategies.
Key projects
- Open Banking: AISP (Account Information Service Provider) – External
- Open Banking: PISP (Payment Initiation Service Provider) – External
- Corporate Banking: Greenfield project for the Connect mobile app for corporate clients – External
- Corporate Banking: Digital transformation to the latest standards – External
- Master & Visa Card: Digital transformation for the Authorisation Console (enterprise desktop solution) – Internal
Through these projects, I contributed to Santander’s digital transformation, ensuring a seamless, modern, and user-centric banking experience.
UX/UI Designer
June 2016 – Dec 2016
I worked as a UX/UI Designer with the Southampton City Council’s local government under Capita Plc (Digital Transformation). My role focused on modernising various aspects of their online portal, including the Residential & Commercial User Dashboard, Fostering Dashboard, user request forms, and internal business support portal.My primary objective was to enhance customer journeys, simplify the interactive user experience, and optimize operational efficiency. To ensure consistency across all Southampton local government projects, I developed a comprehensive and user-friendly Style Guide for engineers, developers, and testers.
A key priority in all projects was to enable seamless access to services via high-resolution mobile devices. Consequently, all designs followed a mobile-first approach. My design methodology adhered to a structured process, beginning with audience definition and user requirements, followed by sitemap development, user experience mapping, storyboarding, wireframing, and culminating in a pixel-perfect user interface.
Capita was delighted to have been shortlisted in the 2017 MCA Awards for the work with Southampton City Council. The digital transformation programme was a finalist in the Digital & Technology category.
Interactive HTML Animation Designer
Feb 2016 – May 2016
This project aimed to develop an interactive user experience for Mercedes-Benz’s advertising campaign, showcasing two new commercial vans: the Sprinter and Citan. My responsibilities included designing the User Journey, creating Mockups, developing Animations, and finalizing the high-fidelity User Interface for online interactive banners. These banners were produced in multiple dimensions to accommodate both vehicle categories and were optimised for compatibility with Flashtalking as part of Mercedes-Benz’s 2016 advertising campaign.To ensure a seamless experience, the banners were designed to be fully responsive and retina-ready, supporting both mobile devices and tablets. The project utilized industry-leading tools, including Adobe Edge Animate, Adobe After Effects, Redgiant Trapcode Particular, Adobe InDesign, Adobe Photoshop, and Adobe Illustrator.
Below are a few samples of the billboard designs:
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Lead User Interface Designer
Oct 2015 – Feb 2016
I collaborated with Huawei Technologies on enhancing their Learning Management System (LMS), focusing on transforming and modernising the user experience for customers, employees, and enterprise partners within their global internal training module. My role involved designing comprehensive user journeys, storyboards, and low/high-fidelity mock-ups using Balsamiq, Sketch, Zeplin, and Axure. I then refined the designs through Adobe Creative Suite to ensure seamless handoff to the development team.
Lead User Interface Designer (UI/UX)
Mar 2014 – Sep 2015
Raging Ventures Ltd. (RVL) operates in two diverse online segments – Online Dating and Collectors Marketplace Rareburg (formerly: Junkey). RVL has more than 70 dating portals in the UK, US, New Zealand, Canada, India, Philippines and Australia. As a Lead User Interface Designer, I have handled concept visualisation through paper prototyping or digital Lo/Hi-fidelity mock-ups, user journeys, created initial lo-fidelity concept designs for the advertising and marketing team, created the final working HTML prototypes, storyboard guidelines and retina ready responsive cross-platform PSDs for the developers. I was also responsible for all the necessary marketing material for the project such as competitor’s research, high-converting web elements, logos, banners, Interactive HTML content, Adverts (Facebook & Twitter), email templates, advertorial sites, HTML5 transitionbased animations & effects, interactive charts, survey polls, backend assets etc.
Digital Multimedia Designer (UX/UI)
Mar 2013 – Mar 2014
E-Tech consists of a collaborative team of qualified professionals who are committed to serving their clients with a unique personalised service. The company’s core services are Portfolio (Project Management), Technology development & design, Accountancy (Finance & HRM) and Business process outsourcing. I have worked as a digital multimedia designer for web, moving & print media projects and I was responsible for user experience and user interface, which includes visualising the project through storyboarding, prototyping, user journeys, user experiences the hi-fidelity final product. I mainly used Adobe Photoshop CS6, Adobe Illustrator CS6, Adobe Flash CS6, 3D Studio Max, Webstorm, Axure, Sorenson and Bink packages.
Digital Designer / UI Designer
May 2012 – Dec 2012
Value Retail PLC owns nine designer outlet villages across Europe. I have worked as a digital graphic designer for all of their online brands. I was responsible for extensive front-end designing & updating for all village’s (multilingual) websites to portray the luxury appeal of the brands they sell. My work involved designing the interactive wireframe, mocking-up of any project on Axure / Photoshop to understand the result, web & marketing packs preparation using Adobe InDesign, 2D/3D modelling & animation, designing Flash banners, editing video viral, preparing microsites and email promotions, producing work in different languages for individual markets and collaborating with designers & programmers locally and other digital teams in all of the villages. I also ensured brand consistency and maintained the highest standards in design, usability and current best practices. Another main task in the company was to design the complete graphics material for the new village venture in China named Suzhou Village, which opened in the summer of 2013 within the coverage area of Shanghai, Beijing, Guangzhou and Hong Kong.
UI Designer / Graphics Designer
Dec 2011 – Mar 2012
I worked for BT as a graphic web designer for their Conferencing section. I developed & redesigned artworks, project templates (GUI), website graphics and media content under strict DDA/HCI or accessibility compliant standards. I also created 3D virtual storyboards, Flash-based banners, headers, course-works, promotional demos, e-flyers, printed media and broadcasting campaigns, and training portals via periodic CD/DVD/intranet course modules. I was using various techniques including wire-framing, 2D/3D low-mesh modelling & animation halftone and vector-based material design, raw material and the growth scales calculation (project-based), 3D modelling, designing & animated illustrations by using Adobe Photoshop, 3D Studio Max, Adobe Dreamweaver, InDesign, Homesite, HTML, XHTML, CSS, Visual Studio, Adobe Acrobat, Adobe Freehand, Adobe Fireworks, Adobe Illustrator and Ms Access.
UI Designer
Jan 2011 – Sep 2011
Responsible for UI Interface/visual design participated and led the visual design of the web, developed E-learning and CD/DVD authoring by utilising usability guidelines and HCI documents for the project/product, their periodic enhancement and maintenance. I was also responsible for updating banners, virals and themes for the websites and E-learning materials, creating visual interactive designs by using Adobe packages mainly Photoshop, Flash including action scripting, After Effect, Premiere and Particle Illusion. I also acquired extensive knowledge of importing and exporting information between documents on different platforms, as well as technical knowledge required for CMYK file formats for printers and service bureaus with sophisticated imaging systems. I liaised with analysts and other UI expert teams representing the clients whenever necessary to discuss their requirements via illustrative sketches, mock-ups or storyboards to better understand their demands. I mainly used the Adobe & (former) Macromedia packages to address client’s needs. I worked in different environments including HTML, XHTML, DHTML, CSS2, and Ajax.
3D Artist / UI Designer
Feb 2010 – Oct 2010
Worked as a conceptual and user interface designer for a web-based user customer evaluation tool, writing specifications for user interface implementation and carrying out the user interface development and integration till the final stage of writing texts and producing graphic design to supplement publications such as user manuals, report brochures, etc. I managed graphic projects from start to finish, taking briefs from clients, working to budgets, obtaining quotes, designing and overseeing final job print. The type of publications included posters, brochures, cards, logos, leaflets. I was also responsible for editing Barclay’s full-colour magazine, exhibition panels and webpage graphics. I worked alongside professional photographers during new campaigns and product launches. I was also involved in broadcasting multimedia projects such as TV & Radio. During my work at Barclays, I worked in various environments including HTML, XHTML, DHTML, CSS2, Ajax, OpenSTA, Gomez, some JUnit, Some JSP, XML, JavaScript, SQL, VB Script, MS VISIO, Some Oracle/ASP/ASP.Net, Visual studio, Firework, VSS, XML Spy and Adobe & Macromedia packages.
Junior Graphic Designer
May 2009 – Dec 2009
I worked as a Graphic Designer, Story Board Designer and developed graphical assets for projects including redesigning of Norwichunion.com version 2009-10, JVP (Joint Venture project with Royal Bank of Scotland (RBS) & Natwest Bank), designing & testing company intranet, as well as the first build of Aviva website. I was involved in the transformation of Norwichunion.com to Aviva in its layout (GUI) & design, portal project & other sub-sites of the company using HCI / DDA & usability guidelines. I also designed the storyboard layout for sister concerns such as RBS & Natwest Bank. I completed the prototype & implemented the real-world version as well with the full functionality including AJAX. In the intranet designing process, I completed the entire storyboard template, scenarios, concepts, prototypes, graphics, portability (extensive front-end work) & technical risk assessment work along with the proposed solutions. During my work at Norwich Union, I also worked on several Adobe environments including Flash vector designing & Action Scripting, Adobe Photoshop CS, Adobe Premiere, Adobe After-Effect, Adobe Illustrator and 3D Studio Max.
Core Skills & Competencies
I HAVE BEEN DISCOVERINGLEARNINGEXPLORING
Web & UI/UX Design
Print & Digital Campaigns
Multimedia, Motion Graphics & Video Production
Technical Proficiency
Their Thoughts
REPUTATION DOES MATTER
“Thank you for all of the work that you have done for the Screening Programme.Everyone talks very highly of the work that you have done for the team and I think that you will be very missed when you are gone.”
“Maarij is a passionate and talented UI/UX designer who takes great pride in his work. His designs enhanced customer satisfaction by improving the usability and ease of use.”
“Maarij was an invaluable part of the team during his time with Mercedes, . I was impressed with his work ethic, his attention to detail and his ability to meet tight deadlines. It was a pleasure to work with Maarij and I wish him every success.”
“Maarij is an energetic and enthusiastic UX/UI designer with a direct and hands-on design approach. He has always kept his end-user as his first priority whilst designing their product with robust and clear communication.”
“Maarij has wide-ranging knowledge of the design industry, very pro-active, forward-thinking attitude towards embracing the latest standards and developments. He somehow manages to stay completely calm, no matter what the job throws at him.”
TRUSTED BY WELL-KNOWNS